Okay, you missed it.
How it works:
In the time it takes you to read to here, our technology can collect and process over 2,000 items of information about an internet-connected device. It’s a patented process which is completely non-invasive of the device itself and the consumer’s privacy. As you can’t actually see how the technology works – it’s too fast anyway – here’s a step-by-step explanation.
Your customer, your brand, your site:
Patently designed to support your brand.
If you watch our technology in action, one thing you’ll notice is that we never direct customers away from our clients’ websites. It’s a key aspect of the technology, which allows us to provide software as a service, but without your customers ever leaving your site. For our clients, that’s very important: They incur significant marketing expenditure drawing customers to site, so the last thing they want is to then redirect them elsewhere, even temporarily. work4sure’s technology was designed from scratch to keep your customers where they belong - on site, and in sight!.
Instant device knowledge.
If only you could get to know a person this quickly…
Never sell blind. In our world, that translates to ‘sometimes to understand the customer, you have to understand the device first.’ We provide a high-resolution picture of the device – to pixel depth where you need it. We feed your online processes the exact part of the picture they require; the right type and depth of detail, instantly.
What can we detect? The answer is ‘pretty much everything you could want to know about a device.’ Depending on your needs that might be something very mainstream such as a model type, or something more specialist such as a setting or even a voltage. When you engage with us, just tell us about your processes and we’ll figure out your information needs for you: Sometimes those needs are obvious but sometimes our inferential knowledgebases come into play. We’ve been doing this for over ten years, so not only do we know the data very well, we also have a vast store of live data in the TechnicalDemographics database which shows the actual variables you’d encounter in live use; one of the advantages of being first to market.
Not just browser-independent. Browser agnostic.
Imagine you operated a store where you actually turned some of your customers away at the door… Commercial suicide, right? Curiously, there are still things we do online that we would never do in the real world; browser discrimination is a case in point. When we were first designing our technology, we specifically didn’t want to have any dependency on browser type or configuration. And we still don’t. On the left appears a variety of different browsers that currently exist in the real world: Some you’ll know well, others are very specific to particular geographies or demographies around the world. We work with them all.
Millions of devices analysed.
And not one single complaint about privacy, ever.
The reason is quite simple. We don’t have any involvement with the person behind the device. We don’t collect any personally identifiable information, so we can neither store it nor transmit it. Privacy is inherent in our technology. You might know who your customer is, but to us, they’re just a number. That safeguards their privacy, but it also means that our technology does not interfere in any way in the your relationship with your customer – and our clients like that. Also, it makes it far easier to do business internationally because none of the data being transmitted is personal data. Bad news for the lawyers; good news for you.
The return without the risk.
It’s not exactly Las Vegas, is it?
We don’t really talk about return on investment with clients, because there isn’t really any investment required to implement our solution. Typically it only takes a single developer a couple of weeks to implement our solution. Enabling the code on site and getting a result feeding through takes a matter of hours - at most. The rest of the implementation is really our client taking the information and doing valuable things for their customer with it.
The implication for our clients is that they don’t have to ‘pay to play’: Implementation costs are so negligible that from the go-live the solution is already in positive financial territory and contributing to the bottom line: It’s not a case of investing and then holding your breath to see if the gamble paid off, because there is no investment. Financially, it’s that simple.